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Getting it right for that at-a-glance presentation takes a little planning, but it’s extremely important for your web videos to get all the traction they can.

Just like the classic elevator pitch of the live sales lead, your video is really a modern version of an elevator pitch to get your main message across in as short and efficient moment as possible. And, we all know that you really do have only a moment to get the job done. The individuals are rare who actually watch entire sales videos all the way to the end. So, if you remember that your video is an elevator pitch on steroids, you can get as mucgh traction as possible out of every viewing of your sales video-- just like your elevator pitch.

Get these right and you have a much better chance of getting the best responses and sales from your web videos.

YOUR VIDEO NEEDS TO BE WRAPPED WITH THE FOLLOWING TEXT OUTSIDE THE VIDEO AND PART OF THE WEB PAGE’S WRITTEN CONTENT;

  • Title. The main thought in a few short words should be the title to your video for several reasons. The biggest is that the SEO (Search Engine Optimization) tags that lead and follow your video wherever it’s viewed grab relevant searches you intend.
  • Subtitle. The underscore thought that is the main theme of your content supporting the title. It’s like the video’s content in one sentence.
  • Main Points. Bullet points outlining the theme and content.
  • Call-to-Action. What you intend the viewer to take action on after watching the video. Link to the sales page, the product description page, or the subscribe page—any or all of those, or more.

Doing this turns your posted video into an SEO magnet.


Watch our 2:16 short video on how to use the Video Landing Page feature inside your EZWebPlayer White Label account to make the most of web video. Use your video landing page to setup your elevator pitch-- everything at a glance that supports your message.


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