Video Snacks get more attention and deliver a larger number of hits at large. Who doesn’t like a quick snack?
There are basically two types of video content when you are producing for public facing pages;
1) The Video Snack for the Masses-- The General Public at Large. These videos are pointed at everybody—no filtering, no qualifying. No purchased email list of top leads. It’s a page of videos or one feature video that is pointed at the public at large, but keeping in mind that only a segment of the public will respond.
2) Special Groups—That smaller segment of the public that responded to your CtA from the public video. Filtered segments of the populace that will already be interested in the general topic of your video but have yet to prove that they will need your theme and your detailed content enough to buy it. Videos for this group assume a certain level of basic or applied interest in your product because they watched the video from the Public Page and followed the Call-to-Action (CtA) to find out more.
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